Ugly scenes? Fans of Bring Me The Horizon film vocalist Oli Sykes on their smartphones and cameras
As fans filed into Webster Hall in
New York City last week, a note from indie rock band the Yeah Yeah Yeahs wasted
no syllables in laying down the law.
"Please do not watch the show through a screen on your smart device/camera,"
it said, along with some stronger words unrepeatable here.
During the gig, vocalist Karen O repeated the request, telling fans to take a
picture right at that moment - but to then keep devices hidden for the good of
those around them.
On the web, news of the band's defiance against the march of the amateur
filmmaker spread - and was met with whoops of delight from many music fans fed
up with seeing mobiles thrust into their line of sight at every public
event.
Many of them longed for the days when the only thing illuminating the crowd
at a packed gig would be a sea of cigarette lighters, held aloft during the more
tender moments - and not, as is now more often the case, the glow of the mobile
phone.
"I would never turn on a cell phone at any musical event," wrote
Roger Waters, former bassist and vocalist for Pink Floyd.
"It would seem to me to show a lack of respect to and
care for fellow concert goers, or for that matter the artist."
"Apart from anything else, how could I possibly truly experience the thing
I'd paid to see and hear, if I was fiddling with an iPhone, filming or
twittering or chatting or whatever?"
'Weak and
distorted'
To make matters worse, the type of footage recorded at gigs tends to have, as
one Guardian journalist put it this week, "audio quality that would make
Simon and Garfunkel sound like Slayer".
Sophisticated as it may be, your smartphone's microphone is only capable of
capturing anything and everything immediately around it.
But one company emerging from Dublin's blossoming start-up scene thinks it
has the answer - and appears to have record labels on its side.
"What our unique proprietary technology is able to do is take the poor
quality on-camera audio from fan videos, and we analyse that and can see the
patterns, even though it's very weak and distorted," explains Cathal Furey,
co-founder of the firm, 45sound.
"The technology takes those patterns and matches it against what we call a
master audio recording, which would be a professional live audio recording [from
the same gig]."
This clip shows original gig footage shot by a fan at a Deap
Vally gig, and then the same clip with fixed audio provided by 45sound
From here, clips are re-uploaded with the high-quality audio, and in cases
where there's more than one recording of the same moment, fans watching the gig
on 45sound can switch camera angles.
In recent years, several sites have sought to make use of the swathes of fan
footage recorded on a nightly basis.
Apps such as Vyclone have been used by the likes of Ed Sheeran to
"crowdsource" gig footage, with fans being encouraged to upload their recordings
of Ed for it then to be edited together for the official music video.
Another start-up, OutListen, gathers fan videos and, if there's sufficient
interest, will go to record labels after a big show and request the
professionally recorded audio.
Oli Sykes prompts the crowd at his band's gig to record one particular track
But Mr Furey believes it is 45sound's audio-matching software which gives it
the edge over rivals - meaning no human intervention is needed in order to whip
the clips into a listenable state.
"It's all completely automated," he says.
"What we're trying to build is a scaleable company. I'll be happy when one
day we do a thousand shows in one night."
Sony
trial
Vital to this scalability is in building relationships with record labels. To
that end, 45sound has the ear of several companies - including Sony Music-owned
RCA Records.
One of their acts, Bring Me The Horizon, has been trialling 45sound on their
latest tour - prompting fans to record their show and upload it after the
gig.
"It compliments the whole marketing plan," says Justin Cross, head of digital
marketing for RCA.
"A lot of the artists we work with at RCA are live bands - if you're watching
someone's video of Bring Me The Horizon and you can see for yourself how
fantastic they are live, you're probably going to want to go and see them."
As part of their trial with 45sound, Bring Me The Horizon's vocalist Oli
Sykes prompts fans during the gig to record one particular song.
For those who hate people recording, it may seem an irritating, even
inconsiderate request - but it is somewhat tactical, the 26-year-old tells the
BBC ahead of the band's gig in Bristol.
"When we did it in Leeds the other day it was almost like it got it out of
everyone's system.
"Everyone filmed the song, and then everyone put [their cameras] down and
everyone got back into it
so it was cool."
'Put your
phone down'
Meanwhile, in the shivering cold outside the venue, Bring Me The Horizon's
fans are divided in their views of gig etiquette.
"People behind you are like 'put your phone down we can't see'," says one
female fan.
"I think people kind of like just want to just get into it without standing
around with your arm in the air all the time filming."
Another fan, male, has more enthusiasm towards the web's possibilities.
"It's always good when people film it, you can go on YouTube and see it, and
relive it, and see all the people in the comments talking about it - you can
make more friends with that as well."
For record companies like RCA Records, it's a situation that requires
delicate compromise, says Mr Cross.
"From a label perspective, and my perspective as a fan, it's something that's
just part of a gig now, you can't get away from it.
"On one side of things, it can be quite annoying for the fan that isn't into
doing this, but on the other side it's helping to push the band."
But 45sound's Mr Furey argues some events are just too good not to be widely
shared.
"I can definitely see that having a sea of cameras can ruin the experience.
Ultimately the most important person is the person who pays for a ticket to go
and see the show.
"At the same time, I've been at other events where my first reaction is
'who's videoing this?'. Live music shows are an incredible human event - they're
very tribal, very powerful, very emotional."
So while the Yeah Yeah Yeahs join a select group of grumblers that includes
the likes of Jarvis Cocker, Jack White and the Stone Roses - it is likely that
the "sea of cameras" is here to stay, and not just at gigs.
"I have that problem in general life myself," reflects Bring Me The Horizon's
Mr Sykes.
"I find a lot of people are documenting too much stuff... rather than just
living it."
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